Episode 28: Which Comes First: the Reader or the Message?

Like the new music? Lol!

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This week, I talk about which comes first, the reader or the message. Some other takeaways:

• It’s helpful to have an umbrella topic and then a few “buckets” of content that all fall under that umbrella.

• Your reader and message should be the overlap of what you are passionate about with the need that a reader has.

• How you serve that reader also has to be the overlap of how you’re wired with where that reader goes to meet that need.

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