Episode 7: Meeting Our Readers’ Real Needs and Felt Needs
How well do you know your readers’ needs? In this episode, we talk about the difference between their “real needs” and their “felt needs”, or the symptoms that they’re experiencing. Once you can distinguish between those, you will be better able to catch their attention by helping them feel seen and understood by you. Then you can address the source of what they’re struggling with.
I’m launching an online course called “Uncovering Your Unique Message So You Can Effectively Reach Your Reader”. Doors will open April 17, but you can join the waiting list now to get a reminder when you can register. Check out the details here
I mentioned Pamela Henkelman IG: @phenkelman in this episode.